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Happy Back to the Future Too Day

By Darren Fergus

Back to the Future Day is today. The date that Marty McFly and Dr Emmett “Doc” Brown chose to travel forward in time from 1985 in the sequel Back to the Future II.

Back To The Future II got a lot right about 2015.

We have hoverboards and skateboards made from bamboo and carbon-fibre fitted with a superconductor cooled by liquid nitrogen to enable levitation.

We have already seen Google Glass come and almost go as a wearable, so what will the future hold for Hololens?

But more importantly, what will the future hold for us all?

Why Health has dusted down its DeLoreon pool car and dialed up 21 October 2045, precise time 07:28.

It’s team breakfast time, we’ve slapped on our second patch of French rainforest coffee, The Times News Hologram with its Ambient Intelligence has turned itself on and the Pharma industry is looking very different.

An industry crushed by Governments rebelling against price gouging practices makes a popular come back. The beleaguered generics industry, once in faster decline than heavy industry, springs back to life.

But the household names of today like Sandoz are long gone.

Two new types of industry have emerged: nanogenerics and biogenerics.

Old fashioned drugs like Sovaldi (sofosbuvir) have been reformulated by nanogenerics manufacturers who take old drugs and put them into nanobots.

Pre-programmed nanobots that are 10,000 times smaller than a pin head carry drugs like sofosbuvir in a ‘bomb-bay’ and when they reach their pre-programmed body flight destination, drop the drug direct onto the target site.

Whilst drug delivery has got cleverer, so have the pathogens. Cancer cells have resisted drug attacks informed by decoding the genome and industry has had to go back to old favourites like Herceptin (trastuzumab), which now crosses the blood-brain barrier.

Biobots are pre-programmed bacteria that hold drugs like Herceptin in their stomachs; they easily swim around tight corners in the body and can safely swim deep into the human brain. Once they arrive at the target they have been pre-programmed to destroy it’s simply a quick bite through the cell wall, tentacles down the throat, and hey presto Herceptin is being violently vomited intracellular to destroy the cancer cell.

Biogenerics is a boom industry in 2045.

In 2045 professors haven’t stopped viewing their patients through half-moon spectacles, perched on the ends of their nose, because some habits don’t die.

However, in 2045 we can consult with any professor anywhere in the world. Artificial Intelligence has told us we are sick and identified the very best professor or doctor to back up its diagnosis and treatment recommendation.

Ambient Intelligence picks the appropriate private moment to beam our pre-selected physician into our present environment and he or she receives our relevant records, genomic code and vitals onto half-moon spectacles, or a nanolens.

It would be almost negligent to disagree with Dr Watson, however years of experience and studying at King’s College have proven their worth to human beings and we want to hear a second opinion…

Just like Biff in Back to the Future II Why Health is very rich in 2045; it owns almost all the specialist healthcare sector, although it is also one of the biggest philanthropists in healthcare.

In contrast to Back to the Future II nobody gets murdered in the future of Why Health, but we aren’t machines like Dr Watson, we are a business built on totally amazing people. Who on extremely rare very bad full moon days come very close to murdering each other, but luckily the Employee Handbook chip we have had implanted reminds us that killing people is against company policy…

"…and if our office AI switches on the nanoprocessors that control our ambient sound systems to play calming whale sounds once more, we all swear we will kill the f*&ck!ng thing!"
Why Health is a specialist healthcare agency
Not your run of the mill medical education agency or market access consultancy, because at Why Health we don't exist in isolation. Your marketing plan doesn't sit in silos and neither do we. At Why Health we specialise in bringing a holistic approach to you, working in parallel with your marketing plan to deliver what you need.
That's why we are a specialist healthcare agency.
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